From toothpaste to automobiles, companies now have a variety of products for consumers to choose from. They also compete for customers by creating marketing strategies to directly target specific audiences. This can be done through advertisements, direct mail, accomplished or social media campaigns. Another way companies gain customers is through winning awards from trade associations. Brands are their target audience, and winning awards creates a sense of association with the target audience. The two main methods companies use to gain brand recognition are marketing and branding . Marketing is used to spread awareness of a product or company to new potential customers. It is accomplished, hed by using tools such as email, social media, and text messages. Branding is used to strengthen company identity and build loyalty amongst current customers. It is accomplished through the creation of a company logo, colors, and other branding elements. Before hiring a branding firm to design your...